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|FICO Survey: US Consumers Fear Bank Fraud and ID Theft More than Terrorist Attack|
For more information: http://www.fico.com/en/2017-north-america-banking-survey
FICO's latest consumer finance trend research has revealed that 44 percent of US consumers rate identity theft and banking fraud as their top concern. This was more than double those who said their top concern was being the victim of a terrorist attack (18 percent) and twice the number who thought their own death or that of a loved one was their primary worry (22 percent).
"Human beings hate to lose," said
Consumers were most concerned about the theft of their
Luckily for the banking industry, 78 percent of consumers who said they experienced fraud were satisfied with their bank's response or handling of the incident. For some, it seems to have improved their relationship with the bank. 14 percent opened additional accounts while 20 percent recommended the bank to others. Conversely, out of those who were dissatisfied, 25 percent decided to close the affected account, while a further 12 percent closed all their accounts.
"Proactive and early communication as well as a speedy resolution are important to a satisfactory experience when it comes to fraud," said Shiflet. "Banks need to turn fraud incidents into responses that encourage customers to keep their accounts open. Understanding the concerns of fraud victims, and being able to counter their fear of further loss, encourages customers to stay."
In the event of a breach, banks stand lose significantly due to a poor response. In a separate survey FICO conducted with Ovum, only 52 percent of US senior IT execs said their firm has a tested data breach response plan.
"Banks should ensure that their data breach response plan is tested, and includes adequate measures for public relations and customer communications," said Shiflet. "The plan must include what the bank can offer to customers post-breach, to allay their fears."
FICO commissioned an online survey of about 1,000 US consumers over the age of 17 in February and
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Media: Zachery Anderson, Voce Communications for FICO, +1 212 601 8356, email@example.com