SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                            -------------------------

                                    FORM 8-K


                      CURRENT REPORT PURSUANT TO SECTION 13
                 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934


         DATE OF REPORT (date of earliest event reported): MARCH 8, 1999


                             Commission File Number
                                     0-16439



                      FAIR, ISAAC AND COMPANY, INCORPORATED
             (Exact name of registrant as specified in its charter)




           DELAWARE                                              94-1499887
(State or other jurisdiction of                               (I.R.S. Employer
incorporation or organization)                               Identification No.)


              120 North Redwood Drive, San Rafael, California 94903
             (Address of principal executive offices)     (Zip Code)

       Registrant's telephone number, including area code: (415) 472-2211




 
ITEM 5. Other Events

     On March 8, 1999, the Registrant  issued the press release  attached hereto
as Exhibit 99.1 and incorporated herein by reference.


ITEM 7. Financial Statements and Exhibits

             (c)  Exhibits

                 99.1      Press Release of the Registrant dated March 8, 1999





                                   SIGNATURES


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                      FAIR, ISAAC AND COMPANY, INCORPORATED

DATE:   March 8, 1999



                                      By:       /s/ PETER L. McCORKELL
                                          --------------------------------------
                                                   Peter L. McCorkell
                                                Senior Vice President,
                                            Secretary and General Counsel



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                                  Exhibit Index

                    To Fair, Isaac and Company, Incorporated
                     Report on Form 8-K dated March 8, 1999


                                                                    Sequentially
Exhibit No.       Exhibit                                          Numbered Page
- -----------       -------                                          -------------

  99.1            Press Release dated March 8, 1999.                      4



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                                Exhibit No. 99.1



NEWS FROM FAIR, ISAAC                                           NYSE SYMBOL: FIC

FOR IMMEDIATE RELEASE                                Contact: Peter L. McCorkell

                                                                  (415) 491-5101

March 8, 1999

          Fair, Isaac Announces New e-Business and Telecom Initiatives

                        and Realignment of Existing Units

San Rafael, California--Fair,  Isaac and Company, Incorporated (NYSE: FIC) today
announced  that it will form new business units to pursue  opportunities  in the
electronic  commerce  and  telecommunications  industries.  At the same time the
company  announced  the  realignment  of existing  business and service units to
support  these new  initiatives,  to provide a more  cohesive and  comprehensive
array of  products  and  services to the  financial  services  industry,  and to
continue its ventures in healthcare information.

Fair, Isaac President & CEO Larry Rosenberger  described these  announcements as
the result of a comprehensive  review of the company's vision and strategic plan
carried  out over the past six  months.  He said,  "Fair,  Isaac's  vision is to
become the global  leader in providing  critical  decision  control  systems for
maximizing  customer  profitability  in selected markets in the physical and Web
worlds.  The  markets  we have  elected  to  actively  pursue  at this  time are
financial services,  healthcare  information,  telecommunications and eBusiness,
each of which will be served by a market-facing  business unit providing product
and service management, sales, and alliance management functions."

 "We realize that significant changes in our organizational structure are needed
to  allow  us  to  continue  to  effectively  serve  our  existing  clients  and
efficiently  pursue  major new  opportunities."  Rosenberger  described  the new
organization  as  follows:  "The four  market-oriented  business  units  will be
supported by three cross-market functional units:

[]   Delivery,  including  data  management  services,  consulting,  and product
     implementation and support;

[]   Development,  including analytic  development,  software  development,  and
     investigation of emerging technologies; and

[]   Corporate  Services,   including  corporate  marketing,   human  resources,
     information systems and technologies, legal, and facilities.

 "Our  Credit,  DynaMark  and Risk  Management  Technologies  units  now serve a
largely  overlapping base of clients.  In addition,  the lines between different
types of financial  services  companies--banks,  finance  companies,  investment
managers,  and  insurers--are  becoming  less  distinct.  We want to  provide  a
wider--but more  cohesive--array  of products and services to a broader spectrum
of  potential  clients in 


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this  rapidly  evolving  industry.  Our  new  Financial  Services  unit  will be
responsible  for client and alliance  relationships  with all financial  service
providers,  including  insurance  companies.  This unit will be led by Executive
Vice President Patrick G. Culhane, who currently heads our Credit business unit.

 "Executive  Vice  President  Barrett  B.  Roach  will  continue  to head up the
Healthcare  Information  unit. The immediate  focus of this unit is to establish
market  acceptance of the  healthcare  receivables  management  product which we
introduced in 1998.  This unit will also continue to support the  pharmaceutical
decision  services  now  provided  through  both  Fair,  Isaac and its  DynaMark
subsidiary.

 "We  see  several  major  opportunities  in  the  telecommunications  industry:
receivables  management  and direct  marketing  capabilities  are already  being
provided by our Credit and DynaMark units. The formation of a new unit,  focused
solely on this industry,  is expected to increase  penetration of these products
and  services  and  also  allow  us  to  pursue   additional   opportunities  in
telecommunications

 "The new eBusiness unit will provide unique decision control  solutions for new
players in the Web world that do not fall into any of our other market segments,
such as internet portals,  eBusiness solutions providers,  and online merchants.
We  are   initiating   searches   for  the   leaders   of  the   eBusiness   and
Telecommunications units.

 "Kenneth M. Rapp,  now the president of our DynaMark  subsidiary  will lead the
new Delivery unit. One of the  opportunities we see here is the ability to offer
our  clients the option of  obtaining  many  capabilities  either in the form of
in-house  systems or in a  service-bureau  mode, but always with the exceptional
level of client care that they have come to expect from DynaMark.  The Corporate
Services unit will be headed by Executive Vice  President H. Robert Heller.  His
mission  is  to  improve  and  coordinate   these  services  across  the  entire
organization while decreasing G&A expenses as a percentage of revenues.

 "The market-facing business units and the cross-functional units will report to
John  Woldrich,  our  Chief  Operating  Officer.  Corporate  Finance,  under the
leadership of Vice President Lennox L. Vernon,  will continue to report directly
to me. Research and development activities, which are now carried on in a number
of different  units  throughout  the  organization,  will be combined in the new
Development  unit. For the time being, I will personally head up this unit." Mr.
Rosenberger was in charge of Fair,  Isaac's  Research and  Development  division
prior to becoming President and CEO in 1991.

Mr. Rosenberger said he did not expect the new initiatives to have a significant
impact on the company's  operating  margins for the remainder of the 1999 fiscal
year  which  ends  on  September  30.  He went  on,  "Depending  on the  pace of
investment,  particularly in the area of eBusiness,  there will probably be some
downward pressure on margins in our 2000 fiscal year. We really won't be able to
quantify that until the heads of the new eBusiness and telecommunications  units
are on board and have a chance to develop detailed business plans.  However, our
expectation is that any  additional  investments  will offer a relatively  quick
payback."

Since 1956,  Fair,  Isaac has helped  businesses  maximize the value of data for
strategic decision making.  The Company pioneered the commercial  development of
empirically  derived  predictive  models for the credit industry and popularized
their use in lending decisions.  Today, Fair, Isaac and its subsidiaries provide
data-driven  decision support  solutions to a variety of industries,  worldwide,
including  financial  services,  direct  marketing,  personal  lines  insurance,
retail,  health care,  and  telecommunications.  Primary  areas of focus include
customer and  operational  data management and modeling,  information  analysis,
strategy design, and software.  Headquartered in San Rafael,  California,  Fair,
Isaac  employs  more than 1,500  people and has  offices  throughout  the United
States and Europe as well as in Canada, Mexico, 


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Brazil,  South Africa,  and Japan. For the fiscal year ended September 30, 1998,
the Company  recorded net income of $24.3 million ($1.68 per share,  diluted) on
revenues of $245.5 million.  For the quarter ended December 31, 1998, net income
was $7.0 million ($.49 per share, diluted) on revenues of $68.0 million.

This press release contains certain forward-looking  statements regarding events
and trends that may affect the Company's  future  results.  Such  statements are
subject to risks and uncertainties that could cause the Company's actual results
to  differ  materially.  Such  factors  include,  but are not  limited  to,  the
Company's   ability  to  recruit  and  maintain  key  technical  and  managerial
personnel,  the  maintenance  of its  existing  relationships  with key alliance
partners,  its  ability to continue to develop  new and  enhanced  products  and
services,  competition,  market  demand,  and  other  factors  described  in the
Company's annual and quarterly  reports to stockholders and its annual report on
Form 10-K and other reports filed with the Securities and Exchange Commission.



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